Guillermo Arismendi is a Spanish-Venezuelan artist established in Tenerife, Canary Islands. He obtained a Bachelor's Degree in Communication Arts and Advertising and went to work in Barcelona during the Olympic Games. He had been sharing his time as Senior Postproduction Director and Motion Graphic Designer along with the development of his art. Today he is based in Tenerife as Senior Creative and Film Director. His art is inspired by the search for a personal language, rooted in the memories and dreams that can not be expressed with words. A scent of optimism mixed with risk and faced fears gives to his art a distinctive personality, that offers to the viewer the opportunity to participate in his endless search.